The Tilda's Bow collection holds a special place in Graff's jewellery history. First introduced over half a century ago, the bow motif has become one of the House's signature symbols, a sign of affection, memory, and personal stories captured in precious forms. Over time, this image has evolved, preserving the original idea while acquiring new interpretations.
Inspired by the shape of a carefully tied silk bow, each piece conveys the idea of love, continuity, and family ties. Necklaces, earrings, bracelets, rings, and watches are united by the signature motif and Graff diamonds.
The pieces are handcrafted by the House's artisans. The shapes are built on flowing lines and soft transitions: ribbons, loops, and curves create volume and movement, accentuated by Graff diamonds. The collection embodies a timeless philosophy – the pieces are conceived as jewelry to be passed down from generation to generation.
The theme of family ties lies at the heart of Tilda's Bow and reflects the principles of the House of Graff, which maintains its status as a family business. Founded by Laurence Graff in 1960, the House today operates under the leadership of François Graff, with the participation of three generations of the family, maintaining continuity and a long-term approach.
Graff Design Director Anne-Eva Geffroy notes:
"The silhouette and philosophy of Tilda's Bow remain a constant source of inspiration for us. The collection continues to evolve, combining classic designs, contemporary interpretations, and pieces with yellow diamonds and precious stones."
In Azerbaijan, Graff jewelry, including the Tilda's Bow collection, is available at the Graff boutique in Baku. You can view the House's collections and purchase products at the following address: Baku, 28 May Street, 2B. More detailed information about the Graff brand and its collections can be found on the official website: https://italdizain.az/en/brands/graff.
