Welcome to Italian summertime: endless blue skies and bright sunshine bathe the landscape in golden light, illuminating everything with rays of energising orange, yellow and bronze. It’s impossible not to feel the energising power of the sun’s rays. Days are filled with fresh, colourful fun. Evenings unwind with the arrival of golden hour and aperitivo spent with friends.
Stepping into the sun…
Prepare for a day in the sun with high protection performative formulation designed to deliver protection without getting in the way of the excitement your day holds. Whether you’re headed to the beach, the city or the countryside, reach for water resistant KIKO MILANO Suncare, endorsed by the Fondazione Veronesi and dermatologically tested with UVA & UVB filters and water resistant. SPF30 and SPF50 Sun protection cream and fluid are environmentally tested to ensure minimised impact on marine ecosystems while all products are formulated with lightweight enveloping textures that apply effortlessly and are scented with a monoi fragrance that invokes paradise island vibes.
Three new products bolster the KIKO MILANO Suncare lineup, each created to deliver benefits for summer days on the go.
Urban Shield Invisible Fluid delivers blue light tested SPF 50+ protection and is enriched with hyaluronic acid in an invisible format that acts as the perfect make up base. Apply liberally to your face to protect against screen light before applying your make up as usual – you’ll notice its ultra-light texture as it moisturises and absorbs with ease. Next, work the fluid down your neck and decollete before applying anywhere that will be exposed.
For lip protection, reach for Sun Protection Lip Gloss SPF30, a 3-in-1 formulation that nourishes, protects and delivers a high shine, glossy finish. Also enriched with hyaluronic acid, it brings SPF30 UVA and UVB protection and a water-resistant finish. Available in two summery shades – Honey Guard and Berry Barrier – it’s softening but not sticky.
Throw your Urban Shield Invisible Fluid and Sun Protection Lip Gloss SPF30 into your striped canvas GWP Bag alongside your sunglasses and your headphones and you’re set for the day ahead.
Greeting golden hour…
When the powerful daytime rays start to cool a little and the evening ahead beckons, it’s time to get ready for golden hour. Keep it simple by showering with After Sun Shower Gel, enriched with hyaluronic acid, prickly pear extract and vegetable oils. Its creamy jelly texture will feel soothing on your skin after sun exposure and gently eliminates salt and sand residue for skin that feels soft, refreshed and lightly scented for the evening ahead.
Now, it’s time to build a playful make up look that comes alive in golden hour rays with products from the new KIKO MILANO Juicy Fizz Collection. Inspired by the delight of an aperitivo cocktail bursting with colour and flavour, products are enriched with aromas of Italian citrus fruits and designed to enhance your glow. Gel, cream and water-based textures are easy to apply between beach and bar and designed to last as long as your evening does.
Face
Build your bronze and highlight any colour you’ve picked up during the day with Sunkissed Lumi-Bronzer in 01 Macchiato, 02 Toffee or 03 Golden Cocoa. Bringing a silky touch texture and a natural sun-baked effect, it’s enriched with orange scent and designed to warm and sculpt your complexion.
For a radiant Mediterranean glow, you can also play up the high points of your face with Light-Shot Luminizer, a premium liquid cushion highlighter that offers easy to blend colour release. Available in 01 Sunkissed Rosé, 02 Golden Sunrise and 03 Tequila Sunset, it brings luminosity to the bridge of your nose, cheekbones and cupid’s bow.
Next, dust on Fusion Glow Blush to your cheeks, choosing from 01 Golden Mocha, 02 Rosé Riviera and 03 Mauve Your Passion. Designed to offer intense colour release and luminosity and infused with jojoba oil and shea butter in a powder texture, it gives a creamy, glowy effect guaranteed to the catch the warmth of golden hour light.
Eyes
Create a flirty sundown eye look with eye products that reflect the golden tones of the evening ahead. Use Long Lasting Eyeshadow Stick Limited Edition to create intense colour in just one stroke, minimising your time out of the sunshine. With transfer proof colour that lasts up to 24 hours and a cooling effect on application, it’s your secret weapon for easy eye colour that enhances your evening look. Choose from five full-coverage shades: 01 Tropical Tango/ 02 Gold Honey/ 03 Rose Refresh/ 04 Copper Cheers/ 05 Wine-not?
To bring classic cat-eye glamour to the evening ahead, there’s one product you need: Summerproof Fiber Eye Marker. An ultra slim marker with a fiber brush tip for fine line application, it’s waterproof with up to 24 hours’ wear. If you’re still enjoying the evening with your friends, it’s going nowhere.
Finally, choose your mascara. For a classic black look, reach for Made to Last Tubing Mascara, a volumizing mascara with a tubing formulation. Water resistant but removable with warm water, it boasts caring properties thanks to a formulation enriched with argan and jojoba oils and long lasting impact up to 36 hours.
Lips
This summer’s lip look boasts the same juicy goodness as the spritz in your hand. For creamy, intense colour, choose Gleam & Care Lipstick SPF30 enriched with jojoba oil and shea butter as well as SPF30 for enhanced protection, available in the same shades as the Summerproof Lip Liner for a perfect colour match.
For a glossy effect, it’s got to be the iconic 3D Hydra Lip Gloss Limited Edition in three new limited edition colours: 01 Tropical Zest, 02 Fruity Sorbetto or 03 Cola Crush. The hydration
